Tuesday Tip 2 -- Audience vs. Stakeholder, It’s Not Tomato Tomahto

Audience vs. stakeholder? It's just tomato tomahto, right? Oh no! There is a significant difference between the two. By formal definition they are different terms -- and, most importantly, there is a different mindset that is manifested in your PR outcomes depending on which you ascribe to. Today we're going to explore the two terms and how they play out in public-relations management. Get a pen, get a pad of paper and let's all join in on the PR learning love!