The Changing Consumer: Wally Hooker

Wally Hooker, President of the Indiana Funeral Directors Association, discusses the roots of his passion for embalming, his greatest challenges when working with families and how he's overcome those challenges, his advice for other funeral directors and those young professionals just getting out of mortuary school, as well as his take on the changes we've recently seen in the profession and how we can best move forward post COVID-19. We enjoyed getting to know such an influential and accomplished funeral director who has enjoyed an illustrious career in numerous leadership roles.