“Anyone who is going forward to the goal of Krishna is called krishna-parayana, or fully Krishna conscious. The example of Dhruva Maharaja indicates that every Krishna conscious person can expect to reach the topmost summit of all three planetary systems within the universe. A Krishna conscious person can occupy an exalted position beyond the imagination of any ambitious materialist.” (Shrila Prabhupada, Shrimad Bhagavatam, 4.12.38 purport)