Where Hustle Meets Strategy | Building a Real Estate Business That Lasts

2025-03-25

Where Hustle Meets Strategy | Building a Real Estate Business That Lasts What happens when two driven professionals from completely different industries join forces in real estate—and back it with powerful marketing strategy? You get the Hasbury Team. In this episode of the Sold Right Away Podcast, Maude Léger sits down with Lionet and Ryan Hasbury to talk about: Transitioning from the service and construction industries into real estate The challenges they faced with lead generation, visibility, an...

Where Hustle Meets Strategy | Building a Real Estate Business That Lasts

What happens when two driven professionals from completely different industries join forces in real estate—and back it with powerful marketing strategy? You get the Hasbury Team.

In this episode of the Sold Right Away Podcast, Maude Léger sits down with Lionet and Ryan Hasbury to talk about:

Transitioning from the service and construction industries into real estate
The challenges they faced with lead generation, visibility, and differentiation
How they’ve built a system for consistency using online and offline marketing
What it takes to build trust, win listings, and create long-term relationships
And how Sold Right Away helped them turn marketing confusion into clarity

If you’re a realtor who’s struggling with:
✔️ Random posting with no results
✔️ Weak lead generation systems
✔️ Getting lost in a crowded market

…this episode will show you how to turn hustle into a strategy that works.

Timestamps:

00:00 – Introduction: Meet the Hasbury Team
00:36 – From restaurant owner to real estate agent
02:07 – Ryan’s transition from construction to real estate
04:15 – Selling a product vs. selling yourself
06:05 – Why realtors need to build their own marketing
07:56 – Working with seniors and first-time buyers
08:45 – Building trust and long-term relationships
11:07 – Why availability and follow-up matter most
13:21 – Building systems as a husband-and-wife team
15:42 – What experience outside real estate brings to the business
18:09 – Generating leads: Door knocking, Google Ads, farming
19:45 – Marketing frustrations and how to overcome them
23:03 – Why visibility and repetition matter in your brand
30:08 – Best marketing strategy: Getting real on social media
32:57 – What really generates income
36:04 – How to win more listings
40:05 – Building a business like a franchise
44:31 – Best advice for new agents