Critical Mass July 7, 2010

Ryan Rieches of Rieches Baird talks with host Ric Franzi about how a buiness can gain better performance through focusing on the area of thier services or products that have the highest market differentiation and perceived value. Stuart Paskow and Michelle Cohen, co-owners of Mitch-Stuart Inc, discuss how using incentive travel products and programs can help both non-profit organizations and for-profit firms reach their strategic goals-whether those goals are fund raising or incentive tools for employee recognition or to retain existing or encouraging new customer growth.