“At the present moment the human society teaches one to love his country or family or his personal self, but there is no information where to repose the loving propensity so that everyone can become happy. That missing point is Krishna, and the process of devotional service teaches us how to stimulate our original love for Krishna and how to be situated in that position where we can enjoy our blissful life.” (Shrila Prabhupada, Krsna, the Reservoir of Pleasure)