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Matthew Silk, SVP of Waterfall Mobile, Inc.
Waterfall Mobile empowers marketers, media owners and emergency coordinators to create, manage, track and analyze powerful mobile campaigns.
By reducing the inherent complexity of mobile campaign creation and management, Waterfall Mobile continues to set new standards for mobile communications.
As SVP for Waterfall Mobile, Inc., Silk is responsible for corporate development, strategic partnerships, and client services. He leads the marketing and media efforts for the company's West coast operations as general manager of Waterfall's Los Angeles office.
Prior to joining Waterfall Mobile, Silk held a number of senior positions with E*TRADE Financial including Director of Retail Product Management, where he was responsible for all web brokerage and core user experience products. Over his tenure there, he led several site re-designs, launched an in-house charting system, and re-engineered the company's content architecture and aggregation strategies. Silk began his career as a business consultant for the Wharton Small Business Development Center, where he managed a portfolio of clients providing one-on-one management consulting to entrepreneurs in the Philadelphia region. Silk received a B.S. in Economics from the Wharton School at the University of Pennsylvania.
To learn more about Waterfall Mobile, go to waterfallmobile.com
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