The Cult of Branding: In Which the $252 Million Eddie Haskell Goes Full-Tilt Leona Helmsley

This is the podcast of the Management by Baseball weblog entry for Dec. 9, 2007. It uses a New York Times article exposing some of Alex Rodríguez' business practices as a landlord and some of his charitable activities to discuss The Cult of Branding, one of the more silly, and sometimes actually destructive, cults around. It also discusses why it came about, what was actually god about personal branding, and how it can lead to unintended coneuqences in the work world.