#53 Niche Marketing

When people think of marketing, they typically think about creative ads to sell toothpaste or diapers, compelling campaigns to encourage donations to the humane society, or drive traffic to popular restaurants. But high profile, interesting consumers products are not the only products which require marketing. Join us on as we talk to Erin Couch and Arin Anderson of the National Retail Hardware Association as we talk about the challenges of marketing in such a specific niche.