“Merely by chanting we can have all the advantages of personal association with Krishna. Lord Chaitanya Mahaprabhu, who is not only considered to be a realized soul but an incarnation of Krishna Himself, has pointed out that in this age of Kali, although men have no real facilities for self-realization, Krishna is so kind that He has given this shabda (sound incarnation) to be utilized as the yuga-dharma, or way of realization of this age.” (Shrila Prabhupada, Beyond Birth and Death, Ch 5)