Critical Mass Coast to Coast July 12, 2012

Tom Krekel, Founder of Full Sail Strategies and explores the concept of business model generation and modification.  Tom outlines the key steps a business leader needs to take to develop or update the firm''s business model.  The book "Business Model Generation" by Alexandar Osterwalder is discussed as Tom uses the framework outlined in the book to help his clients navigate the challenging process of creating a business model that delivers growth.