#117 : Tis The Season For Online Shopping

The holiday season is just heating up as retailers battle for shoppers’ mind share. As consumers create their holiday gift lists, retailers have been gearing up with innovative marketing strategies to beat the competition. Join us we chat with retail experts Eric Tobias and Rachel Modiano Johnson of iGoDigital to learn the best practices that top retailers use  to cut through the noise.

About our Guests: Eric Tobias, President and Founder Eric is the Founder and President of iGoDigital where he is responsible for guiding the company’s strategic direction and day-to-day operations for its largest clients. Eric is a serial entrepreneur who is recognized as an industry thought leader in multi-channel retail commerce. Rachel Modiano Johnson, Director of Marketing Rachel is the director of marketing at iGoDigital and is responsible for driving the company’s overall marketing strategy. She leads efforts in marketing strategy, brand management, corporate communication, message generation, campaign creation, event marketing, and social media strategy for iGoDigital.