#119 : Marketing for Professional Services

There are always rules, including about what you can and can’t say in your marketing. In some industries, the rules are general suggestions, while in others, there are strict guidelines with specific legal penalties for violations. Accounting, financial services, insurance and legal services all fall into the category of “regulated industries.” Given the constraints, how do you create compelling marketing in these industries? That is just one of the many challenges marketing consultant Nancy Myrland faces every day as she helps lawyers and other professional services firms create a strong online presence. Today, we’ll discuss how you can create compelling marketing content even if you’re bound by strict regulations.