#127 Using Content to Convert Visitors to Prospects

Search engine optimization and social media are an important part of driving traffic to your website, but getting prospects in the door is not enough. Once they arrive, do you have something for visitors to do? Are you capturing their email addresses to stay in touch and move them along the sales funnel? This week, we’ll be talking with Michael Reynolds about how content like white papers, reports and surveys can be powerful tools in your quest to convert visitors to customers. About Michael As a consultant and professional speaker, Michael creates stunning website design and professional digital marketing solutions. Michael is president and CEO of SpinWeb.