Fresh Talk: Roman Mars

At South By South West Interactive, in Austin, Texas, Roman Mars speaks with Cathy Byrd about what inspired him to create 99% Invisible, a radio show and podcast series featuring architecture and design. Based in San Francisco, Mars is a super hero in a world of passionate and mostly bootstrapped podcasters. Last year, the 99% Invisible Kickstarter campaign was the most successful journalism project ever funded. This recording session takes place inside the SXSW Interactive presenters' lounge, a room buzzing with creative energy.