“Ananda-mayo 'bhyasat (Vedanta-sutra 1.1.12). The living entities, like the Lord, are full of consciousness, and they are after happiness. The Lord is perpetually happy, and if the living entities associate with the Lord, cooperate with Him and take part in His association, then they also become happy.” (Shrila Prabhupada, Bhagavad-gita, Introduction)