Insight on Business 15 October 2013

Insight on Business the News Hour with Michael Libbie is a product of our advertising agency, Insight Advertising, Marketing & Communications and is the only hour long business broadcast in the Des Moines Metro.  We share the business stories of the area and offer interviews with news-makers, business leaders and interesting friends.  All of this is heard live between 5PM and 6PM Monday - Friday on 1350-KRNT.  But, we know you can't always listen on "our time" so we bring you the interview segments via podcast.

Today we welcomed Jeff Zwiefel the Chief of Operations and Executive Vice President of Life Time. We know you've seen the construction going on along Hickman across from Menards in Urbandale.  What's going on?  We share.  Then later in the first half hour we also visit with Mike Colwell of the Business Innovation Zone.  What is it and why should you pay attention?  Good stuff and some sound ideas from Mike.  We round out the broadcast with an interview with our friend Robb Spearman from ReMax Real Estate Concepts where we talk about the Des Moines housing market, his business model and more.

Finally we offer a marketing tip about how to celebrate "hyper-local" for your business.  You can fight the "big-box stores" if you play it smart.

For photos and video of the News Hour you can head to our Facebook Page and we monitor Twitter @IoB_NewsHour before, during and after the broadcast.