Why Your Customers Buy Ideas, Not Products or Services

Did you know that people actually buy ideas, not products or services?  It's true.  If  a customer likes the idea associated with your product or service, they are more likely to buy it.  If they don't like the idea, they probably won't buy it.  Understanding and using this principle can help you increase your sales dramatically.  In this podcast, Bill Bishop explains this principle, and explains how you can create a winning BIG Idea that will get more customers to buy from you.