“Although in one sense nothing is bad, liquor is bad because it creates bad effects. In America there are many drunkards. There is no scarcity of them. But I may request even the drunkards, ‘When drinking wine, kindly remember that the taste of this drink is Krishna. Just begin in this way, and one day you will become a saintly, Krishna conscious person.’” (Shrila Prabhupada, Teachings of Queen Kunti, 5 Purport)