Back before the internet and instant gratification, licensing was devoted to artists with a true vision and ability. Retailers would go to such artists, like Libbie Wilkie and request various product designs and an item would go into production after a year of planning, mock-ups and design ideas. That item would then circulate in an industry for two to three years or longer and make retailers millions. Fast forward to today. Artists no longer hand paint or create anything by hand. Most items are mass produced by machines over seas and if lucky a design will circulate for one season; or a few months. Due to the internet one design is no longer sufficient, making retailers change the wheel every few months, costing them millions in the process. The one thing that has saved this model is celebrity endorsements, like The Nate Berkus collection, Martha Stewart, Cindy Crawford, and various other celebrities. This has helped retailers move past the noise and stand out in an otherwise chaotic retail environment... all in an effort to capture your dollars.
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37: Finding the Path to Happiness with Michelle McGlade
BONUS: Creating a Meditation Space at Home
36: Healing Ourselves Naturally with Phaedra Antioco
35: Navigating the Winding Path to Happiness with Dr. Drema Dial
34: Herbalist Brittany Nickerson and Her Love Affair with Food
33: Empowering Women Through Health and Wellness with Ezzie Spencer
32: Reverse Engineering Addiction with Dr. Sam Shay
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31: Maureen Hancock, the Medium Next Door
30: Tapping into Cacao Ceremonies with Jonas Ketterle
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29: From Broadway Musicals to Meditation with Emily Fletcher
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26: Karma
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25: Will Feng Shui Go Against My Faith? with Interior Designer Rachel Cannon
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