Kevin Walker - Consider Your Brand Impact (F2417)

Here's a 1 minute highlight from one of our Exit Coach Network Shows. Find the full interview at www.ExitCoachRadio.com -- just click "Exit Coach Network" in the "LISTEN" section and click on the show name to hear the full interview!

Transcript: 

Kevin: Strong management is thinking about branding every day. Every decision, they run in through their "how does this effect our brand" filter. That's important, but most small businesses don't do that, not even thinking about it on an annual basis. If that's you, I think it's time to get serious right now. I think that, if you're planning an exit, you need to be thinking about your brand three years prior to sell, because it takes time to build up the reputation. Like I said, for Trillium, it took them 5 years to go from, "okay we're gonna fake it 'til we make it," it took 5 years for them to become the market leader. 

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