Misconceptions About Search Engine Optimization

Picture this scene, an adolescent boy walks into a barber shop and says to the barber, Don't touch me, I'm only here because my mom forced me. Search engine optimizers are sometimes put into the position of the barber. They are knowledgeable and willing to work on their client's site, but the client doesn't want any modifications done to the text that is visible on her web pages. This kind of dilemma occurs due to general misconceptions about search engine optimization...