The hidden marketplaces of online auto shoppers

The feature article this week is about the idea that today's Internet advertising models in the auto industry are causing dealers to miss out on millions of potential car buyers that conventional advertising such as radio, television, and print advertising effectively reach. The problem is that the audience size of these conventional advertising channels has been diluted to the Web. The end result is that millions of potential car buyers that used to be getting exposed to dealerships and their products in their marketplaces no longer being reached unless they are actively shopping for a vehicle. The challenge then is for dealers and advertisers to learn how to reach these hidden markets. This can be accomplished with effectively re-designed advertising programs that put dealers and their inventory into the social networks and online communities where the majority of Internet users spend their time. And that dear friends is precisely what we here at AutoConversion intend to accomplish. Our new blog marketing products are designed to put your products in the hands and faces of millions of Internet users using tools and technologies designed for use in and by Web 2.0 user communities and social networks. Click here for e-newsletter compliment