139. How to Write Emails That Wow: Simplify Your Client Experience with Strategic Systems

Ever find yourself rewriting the same email… for the 47th time? 🙃 This episode is your permission slip to stop winging it and start winning with strategic, automated email systems.

I’m joined by the brilliant Colie James — systems strategist, filmmaker, and email template queen — and she’s here to help you transform your client communication from chaos to clarity. We talk about how to set up automations that feel human, save hours of admin time, and actually wow your clients from first inquiry to final delivery.

Whether you’re a photographer, creative service provider, or business owner tired of copy-paste stress, this episode will show you how to work smarter with emails that do the heavy lifting for you.

In this episode, we talk about:

• Why your email systems might be silently sabotaging your client experience

• Colie’s favorite tools (Dubsado, HoneyBook, Airtable!) and how she uses them

• Ways to make email automations feel personal, not robotic

• The most important emails every creative should automate

• How to get off the rewrite hamster wheel and build trust from the inbox

• Why automations = more freedom, not less heart

Colie James is a Disney-loving Client Experience Systems Strategist, family filmmaker, and the host of the Business-First Creatives podcast. With over 12 years in the creative space, she’s helped hundreds of photographers and creative business owners ditch duct-taped systems and build smooth, sustainable workflows. Whether through Dubsado, HoneyBook, or Airtable, Colie’s genius lies in making backend systems feel effortless and emails feel like a warm hug (that also gets paid).

When she’s not mapping automations or recording spicy solo episodes, Colie’s probably at Disneyland with a Dole Whip in hand, hanging out with her husband James and daughter Chloe.

Want to fix your emails for real?
Colie’s mini-course + template bundle Email Like You Mean It is the ultimate resource to turn your client experience emails into strategic, automated magic.
👉 Get the bundle at coliejames.com/email-like-you-mean-it and use code BRITTNIE for 10% off!

Because your client experience deserves better than copy-paste chaos.

📣 CTA (Call to Action):
Loved this episode? Screenshot and tag us on Instagram with your biggest takeaway. Don’t forget to check out Colie’s course and start emailing like the pro you are. And as always, leave a review if you’re loving the show — it helps more creative mamas find the calm in their chaos!

Links Mentioned:
Email Like You Mean It – Save 10% with code BRITTNIE
Follow Colie on Instagram
Colie’s Website
Colie's YouTube

Colie James, creative business systems, photography client communication, email automation tips, workflow strategist, Dubsado templates, HoneyBook for creatives, email templates for business owners

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