How to Ask for Referrals

BUILD A BETTER BUSINESS | As real estate agents, we work largely by referral but so many of us are afraid to directly ask for referrals! Most people are happy to refer but haven't been taught how or aren't thinking about it. Angela talks to two top agents who have built referral-based businesses using the Buffini & Co. system of methodically asking for referrals: Brandi Nelson and Jessica Gilligan. They discuss how they've internalized various referral dialogues and made them their own, how to become more comfortable with the direct ask, how to include the ask indirectly in marketing messages, and the importance of building organic relationships to make the ask less sales-y and more relational. 

Speakers:

• Angela Fisher, Director of Agent Development
• Brandi Nelson, top agent in Ames, IA
• Jessica Gilligan, top agent in Ankeny, IA

Brandi Nelson has been a licensed real estate agent since 2004 and is a top agent who works primarily in the Ames, IA area. She is a former winner of the Signature Award.

Jessica Gilligan has been a licensed real estate agent since 2016 and leads the Jessica Gilligan Real Estate Team. She is a top producer primarily serving the Ankeny area and is the 2023 Signature Award winner. 

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