How an ABM model can increase deal sizes by 25% - Darryll Praill, CRO at Vanilla Soft tells all!

We spoke to Darryll Praill from Vanilla Soft about how they weren't getting big enough deal sizes, the answer to which was to convert from an inbound-based to an ABM (account-based marketing) model. The result? A 25% increase in deal sizes.

Listen to the full episode to find out how Darryll achieved this.