Part 1: Funnels 101 How Paid Ads Actually Lead to Sales

In this episode of Ready Set Paid Ads, we delve into the concept of marketing funnels, breaking down their purpose and how they can lead to sales. We explore the three stages of a funnel: top of funnel (awareness), middle of funnel (consideration), and bottom of funnel (conversion). Through practical examples and a straightforward approach, this episode aims to demystify how funnels work, especially in the context of paid ads, and offers insights into creating a seamless customer journey. Listeners are encouraged to analyse their own funnels to identify gaps and opportunities for improvement. Stay tuned for part two, where three ready-to-use funnel strategies for different types of businesses will be shared.