387: You can’t build a reputation with only paid ads

You can't build a reputation with only paid ads

I love digital ads, but...⠀ ⠀

If your goal is to create a lasting brand, you can't just rely on Google Ads or Facebook Ads.⠀ ⠀

Or better... you could, but it would cost you millions of dollars, and your small business probably can't afford that.⠀

When you are starting, you need to get your brand name out there with content creation.⠀ ⠀

And I am not only talking about a blog post a week. I am talking about an omnichannel approach. Use video, images, audio, text, and anything in between.⠀

Give your audience the ability to consume your content in any way they want to.⠀

If you do that regularly, you will turn into a point of reference in your niche.⠀ At that point, every single penny that you spend on paid advertising will give you a much higher ROI.⠀ ⠀

That's because ads will simply act as a megaphone for the voice that was already there.