S3E1 - Cobbler Syndrome In Your Business and Our Identity Crisis

If you own a business you are familiar with cobbler syndrome. You know the old adage that cobbler's kids have no shoes. It's much easier to work on your clients business than on your own, even when it's in your wheel house.
So how do you overcome it? Well we've been facing that and an identity crisis of sorts in our business.
We discuss our name change crisis and how we've overcome this roadblock.