Episode 37 - Mike Schacht - Authentic Business Practices

2024-05-15

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Join acclaimed host John Glaser and renowned headshot photographer, Mike Schacht, in an insightful episode of Refocus Your Photography Business. This episode uncovers an in-depth discussion on building a successful photography business, with a focus on customer relationships, brand distinction, effective marketing, and authentic business practices. Dwell into Mike Schacht's fascinating journey from the home building industry and surviving the 2008 economic crunch to becoming a successful photographer and business strategist....

Dwell into Mike Schacht's fascinating journey from the home building industry and surviving the 2008 economic crunch to becoming a successful photographer and business strategist. Explore unique perspectives on building a strong business brand, maintaining customer relationships, the psychology of business, and much more.

The episode delves into strategies to generate business growth; delving into subjects like the power of authenticity and connection, value of brand differentiation, the role of your website in a business, and harnessing the 'shadow self.' The role of authenticity in marketing, and the pitfalls of mimicking success are effectively explored.

This episode also navigates into the intersection of relationships, social media, and business growth strategies in photography. The effectiveness of networking and smart gear purchasing, the importance of continuous learning, and handling pricing structures with clients are also significantly discussed to guide budding photography businessmen.

In this engaging episode, Mike also underscores his philosophy for success: elevating customer experience and aligning your business model with your personal values. He recounts how transparency in pricing lead to better business performance and personal satisfaction. His venture into customer psychology and photographer-client relationship dynamics are filled with practical wisdom beneficial to fellow photographers.

Listeners are finally treated with Mike's generous offer to book personal business consultations, flaunting a golden opportunity to learn from his wealth of knowledge. With insights backed by real-life stories and experiences, this episode is a must-listen for budding photographers everywhere!

Topics Covered:

Balancing photography and business skills
Photography industry lack of differentiation and unique branding
Differentiating yourself from our Competitors
How to make your website more effective for business growth by making it personal
Using personal connections to create a comfortable atmosphere for your client
Pricing strategies that focus on the ideal client
Finding your unique voice in photography
Embracing authenticity and vulnerability in personal branding
Building confidence in your photography business
Prioritizing relationships in your business
Focusing on the clients needs
Business growth and branding