SYWMF Episode 8: Boutique Hotel Survey - Are they learning anything useful from this?

In this episode, we review the feedback "ask" from an independent boutique hotel. As the subtitle suggests, we found this survey to be disappointing. For a great property, their guest survey doesn't cover anything substantive or actionable.

 

#cx #survey #bestpractices #guestinsight #hospitality #hotelmanagement #hotelier #review #guestexperience

Our "So You Want My Feedback?" series reviews the feedback requests from hotels, restaurants, retailers, and other businesses through the eyes of a guest or customer.

We believe that if you are involved in a business that asks for feedback from guests or customers, you should regularly give feedback to businesses that you undoubtedly get feedback requests from during the course of your day-to-day routine (both personal & business).

Why? You'll discover elements of feedback loops that resonate with you, those that don't, and how you might think of your own feedback "asks" as more of an evolving process, rather than a "set it and forget it" practice. After all, that survey request you send out is often the last point of contact in the guest experience transaction.