Laurel Starks, a real estate professional specializing in divorce cases, shared her journey of focusing on the divorce niche. Initially, she received 41 referrals from an attorney in her first year. Despite building a team and growing her business, she felt unfulfilled and decided to downsize in 2017, focusing solely on divorce deals. This strategy led to increased profitability, with her current GCI at Starks Realty Group averaging $600,000 annually, working 10 hours a week on that business (all attorney referral driven). She now primarily teaches the nation’s #1 divorce certification, has educated over 1,000 agents in divorce real estate, and leads a community of over 120 agents (happily paying her fees) who have collectively closed $950m in total volume and closed more than $250m in annual divorce volume in 2024. She also wrote a published book on divorce real estate, The House Matters in Divorce.