Ep 39: Data, DMs, and Determination: The New Rules of Grassroots Organizing

Ever wonder what it takes to build blue power in a sea of red? Spoiler: It’s not magic—it’s people, passion, and a dash of tech savvy. In this episode of Beyond Resistance, Sarah Schulz and Jennifer Austin share how everyday conversations are fueling a grassroots glow-up.

The Spark:

Jennifer’s fired up because people—especially young folks—are eager to get involved. From swim meets to rainbow-filled birthday parties, she’s meeting future activists everywhere. The message? People want in. They just need a path.

Community = Power

Sarah reminds us that connection is key. Their recent holiday party wasn’t just festive—it was proof that blue dots exist even in red spaces. Bonus: new volunteers stayed late to stack chairs. That’s commitment.

The Nuts and Bolts:

Step 4 of their Blueprint: Tech and Data. Tools like Michigan’s VAN (voter database) and your own social media strategies amplify impact. Sarah nails it: Decide with data, lead with heart. Data helps campaigns target efforts and tailor messages without losing authenticity.

Social Media & Strategy:

Jennifer shares tips like avoiding links in posts (thanks, Facebook algorithm) and using Canva for graphics. Social media isn’t one-and-done—it’s a conversation. Mistakes happen, but progress beats perfection.

Holiday Joy:

Activism doesn’t take a holiday, but traditions keep things fun. Jennifer hauls home a massive Christmas tree (think 16 feet of festive glory), while Sarah skips cozy mornings for Christmas adventures. Both agree: joy matters.

Bottom line? Organizing is equal parts heart and hustle. Start small—create a Facebook event, write a letter, join a local party. The movement needs your magic!

For more ways to listen and to find our Blueprint go to beyondresistancepod.com

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