How To Launch A Successful Brand In The Economic Downtime With Will Russell | S1 EP21

2022-11-13

Timestamps: 00:00 - Introduction 02:26 - Can e-commerce be the economy's lifejacket during economic downtime? Can e-commerce be an alternative in the future? What merits does it have? 03:16 - the five stages specialty of Russell Marketing: validation, acquisition, engagement, conversion, and scaling - the crucial importance of the steps pre-launch 07:44 - In e-commerce, should sellers rely on ‘the organic push’ from the market, or should they seek paid Ads? 09:20 - What are the most common sales objec...

Timestamps:

00:00 - Introduction

02:26 - Can e-commerce be the economy's lifejacket during economic downtime? Can e-commerce be an alternative in the future? What merits does it have?

03:16 - the five stages specialty of Russell Marketing: validation, acquisition, engagement, conversion, and scaling - the crucial importance of the steps pre-launch

07:44 - In e-commerce, should sellers rely on ‘the organic push’ from the market, or should they seek paid Ads?

09:20 - What are the most common sales objections that entrepreneurs face in the e-commerce industry, in particular when it comes to launching new brands or products? The two key elements to build customers’ trust are credibility, and transparency.

15:36 - As many of the largest economies in the globe are facing big challenges; how is it possible to launch a successful brand in the period of economic downtime?

In this episode of The Maven Show, Rohit Arora, founder and CEO of Mavenwit, hosts Will Russell, the founder and CEO of Russell Marketing, to discuss the question of how to launch a successful brand in the economic downtime. During this interview, Will highlights the important stages that anyone seeking to launch a new product or new brand should follow. The discussion pinpoints the reality that the launch space has been overcrowded lately, and success depends on certain principles.

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#ecommerce #marketing #sales

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