33 Tangents - Episode #28 - The Most Important Customer Intent Signals to Track

When it comes to implementing analytics tracking, some feel the need or design to tag everything a visitor can click on.  While there may be value tracking most of the interactions a visitor can make, there is a core set that can be lost in the mix if not careful.  What are the most important interactions on a site to have tagged first to ensure you’re clearly tracking the important details a customer is trying to tell you?  This week Jenn and Jim dig into the weeds and talk about those interactions that they see as most important, those that are distractions and noise, and how to tell the difference.

 

 

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