Enabling true ownership - Juliana Mendez

In today's episode, Juliana Mendez and I decode some of the myths around startup growth and what it takes to be successful in B2B SaaS.

 

Juliana is a Fractional Growth Marketing leader for B2B SaaS startups. She leads growth marketing teams for a fixed time of three to six months. So she needs to make good things happen quickly. 

 

She gets hired to sell specific growth challenges. To build, hire, and develop growth marketing teams and implement cross-functional processes and a culture of growth. Growth marketing is a cross-functional approach across marketing, product, and sales that is looking to optimize end to end, from acquisition to retention and monetization.

 

Juliana has a very data-led lean and experimentation-based approach, and I really appreciate her learnings from knowing the behind-the-scenes of a variety of startups and teams. 

 

So let's dive in.

 

⭐More about Juliana: 

Juliana is a tri-lingual fractional VP of growth marketing and startup advisor for B2B SaaS, with more than a decade of professional experience in creating data-driven growth strategies from the early stage to the growth stage (0-30M ARR). 

Her industry focus: (product-led, hybrid, Sales-led) B2B SaaS, product-led Sales transformation, TravelTech, FinTech, PropTech. 

⭐Follow Juliana on social media:

LinkedIn: www.linkedin.com/in/julianamendez/ 

⭐Don't forget to follow us:

Linktree: linktr.ee/the_startup_revolution