There is no more powerful driver of tech advancement than the expectations of the end user.
In this week’s Tech Talk Radio, we heard from major players in two different sectors linked by the same overarching theme; meeting increased occupier demand.
First, workplace guru and Cushman & Wakefield’s new head of global occupier services Despina Katsikakis talked about the changing demands of modern corporate occupiers. Speaking exclusively to EG, Katsikakis said: “The expectation is that I link the real estate world to the corporate occupier world and bring them into a closer, iterative relationship.
“The war for talent is shifting the priorities for corporate occupiers from short-term cost reduction to long term business value, primarily around attraction, retention and engagement. That’s why I think this role is very opportune.”
She added that chief executives should increasingly be viewing successful workplaces as business resources: “Traditionally, real estate has been rewarded for delivering cost savings to the business. So people who have made the decisions about taking on space have focussed on short term cost. That is changing as everyone is fighting for talent.”
The Guy Nixon and Shaun Prime, chief executive and chief operating officer respectively of Go Native talked about the ever-changing challenges of providing what the end user wants in the PRS. That and the horror of forced socialising and communal BBQs.