Roofer Growth Hacks - Season 3 Episode 16 - Roofing Insights: How Podcasting Can 10x Your Local Brand with Megan Ellsworth

2025-06-20

Welcome to Roofer Growth Hacks! In this episode, I sit down with Megan Ellsworth from RoofersCoffeeShop, a creative force in the roofing industry helping contractors grow through content and community-driven marketing. Megan shares fresh insights on how roofers can stand out by telling their story, building local connections, and creating engaging content that drives trust and visibility. We dive into practical growth hacks any roofing contractor can use to boost their brand, connect with their audience, and grow smarter in a crowded...

Megan shares fresh insights on how roofers can stand out by telling their story, building local connections, and creating engaging content that drives trust and visibility.

We dive into practical growth hacks any roofing contractor can use to boost their brand, connect with their audience, and grow smarter in a crowded market.

Tune in for actionable strategies and inspiration to take your roofing business to the next level!

About:

Megan Ellsworth has grown up in the roofing industry, she is a child of marketing and getting her hands dirty on site. Growing up with Heidi J. Ellsworth as one's mom, it would be hard to not fall into roofing somehow. As the podcast producer for The Coffee Shops™, Megan handles all these audio and recordings. If you have ever recorded a podcast for The Coffee Shops™, then you have met her.

She is a full time musician and leads her own band, ELLSWORTH. She recently graduated from the University of Colorado at Denver with a double major in Music Business and Songwriting. This young woman is one to watch both in the music and roofing industries. Catch her and her infectious smile at the FRSA or IRE tradeshows this summer.

Timestamps:

[00:00 - 01:06] - Intro

[01:07 - 05:48] - Megan’s Entrepreneurial Journey

[05:49 - 08:50] - Roofers Building Community Through Podcasts

[08:51 - 13:30] - How Can Roofers Start Sharing Their Stories?

[13:31 - 15:46] - Smart Content Ideas for Roofing Podcasts

[15:47 - 17:39] - Can Roofers Build Community with a Podcast?

[17:40 - 19:20] - Common Mistakes Roofers Make When Starting a Podcast?

[19:21 - 22:25] - Future Trends In Roofing Podcast Industry

[22:26 - 27:22] - Using AI To Enhance Your Podcasts

[27:23 - 27:48] - Message From The Sponsor

[27:49 - 32:54] - Lightning Round

[32:55 - 37:42] - Episode Wrapup and Key Takeaways