Anthropology and Anthropologists in Business, Part I - B

Anthropology and Anthropologists in Business, Part I

 

CHAIRS: SUNDERLAND, Patricia and DENNY, Rita (Practica Grp) 

 

ROUNDTABLE PARTICIPANTS: CHASE, Jennifer (L’Oréal USA), COTTON, Martha (Gravity Tank Inc), ERICKSON, Ken C. (U S Carolina), FABRI, Antonella (Caleidoscopio Ethnographic Rsch), KITNER, Kathi R. (Intel Labs), MOYNIE, Bruno (Independent), RUSSELL, Paitra D. (Philip Reese LLC), SCULL, Charley (Practica Grp), MCCABE, Maryann (U Rochester)

 

SUNDERLAND, Patricia and DENNY, Rita (Practica Grp) Anthropology and Anthropologists in Business, Parts I-II. This roundtable will be held as a focus group, with George Hunt, psychologist and experienced consumer research moderator, acting as facilitator. This format will simultaneously demonstrate some of the techniques of data creation used within business circles while also providing a novel means for the anthropologists (who work in design, CPG, hi- tech, healthcare, automotive, marketing – both inside and outside corporations) to present what business/industry means to them, the muses they bring to their work, and to discuss what they are trying to accomplish in their work as anthropologists in business realms. M&Ms will be served.

 

Session took place in Vancouver, BC, Canada at the 76th Annual Meeting of the Society for Applied Anthropology in March 2016.