The secret sauce to video

2020-07-24

In this episode, I am joined by Priya Shah, one of the co-founders of Sauce Video. What started out as a video editing app for extreme sports enthusiasts transformed into a cloud-based video collaboration and editing tool. Sauce Video was acquired by Oracle in April 2020 and they are now building this technology into their CX Content platform. Priya is kind enough to share with me their story. We also cover off why video is now such an important part of brands' total content mark...

In this episode, I am joined by Priya Shah, one of the co-founders of Sauce Video.

What started out as a video editing app for extreme sports enthusiasts transformed into a cloud-based video collaboration and editing tool.

Sauce Video was acquired by Oracle in April 2020 and they are now building this technology into their CX Content platform.

Priya is kind enough to share with me their story.

We also cover off why video is now such an important part of brands' total content marketing strategy.

How it can be used to drive employee advocacy and branding.

The different use cases for video, such as Sales Enablement, Compliance training, onboarding, and more.

We touch on Augmented Reality and Virtual Reality.

How AI may help drive video personalization at scale.

We also talk about how the Oracle acquisition came about and what the road map looks like for the team.

I make a really bad joke, twice.

To learn more about Sauce Video & Oracle CX click here - https://www.oracle.com/corporate/acquisitions/sauce-video/