Episode 43: The Road Ahead: Challenges & Opportunities in Powder Coating

2022-01-17

Episode 43: The Road Ahead: Challenges & Opportunities in Powder Coating Although some of us are busier like never before…do you still get those calls from customers not really knowing what powder coating is just knowing that they need it? Do you find it hard to promote your business when no one seems to know what you do? You're not alone. ----more----Today the rubber meets the road when our guest Kevin Coursin, the executive director of the Powder Coating Institute joins us. We’ll cut some in-roads as to why the industry seems to suffer from a lack of good PR & what can be done about it. We’ll go off the beaten path to discuss how the organization has had difficulty with consumer awareness & how fostering educat...

Although some of us are busier like never before…do you still get those calls from customers not really knowing what powder coating is just knowing that they need it? Do you find it hard to promote your business when no one seems to know what you do? You're not alone. ----more----Today the rubber meets the road when our guest Kevin Coursin, the executive director of the Powder Coating Institute joins us. We’ll cut some in-roads as to why the industry seems to suffer from a lack of good PR & what can be done about it. We’ll go off the beaten path to discuss how the organization has had difficulty with consumer awareness & how fostering education & supporting innovation will help us all rise. Get ready to level up your powder coater game!

Featured Guest Links

https://www.powdercoating.org/

https://conference.powdercoating.org/

https://www.rosskote.com/e/episode-8-industry-insider-custom-coater-market-trends/

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