Although some of us are busier like never before…do you still get those calls from customers not really knowing what powder coating is just knowing that they need it? Do you find it hard to promote your business when no one seems to know what you do? You're not alone. ----more----Today the rubber meets the road when our guest Kevin Coursin, the executive director of the Powder Coating Institute joins us. We’ll cut some in-roads as to why the industry seems to suffer from a lack of good PR & what can be done about it. We’ll go off the beaten path to discuss how the organization has had difficulty with consumer awareness & how fostering education & supporting innovation will help us all rise. Get ready to level up your powder coater game!
Featured Guest Links
https://www.powdercoating.org/
https://conference.powdercoating.org/
https://www.rosskote.com/e/episode-8-industry-insider-custom-coater-market-trends/
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Bonus: Prayers for Powder Coaters
Going LIVE with AVP | Palmers Powders | & Rags to Riches Powder Coating
Episode 60: Meta, Insta & Chat GDP Bibbity Bobbity Boo
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Episode 59: Trends Watch -Your Right to Repair
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Episode 58: Who’s Calling the Shots?
Episode 60: Meta, Insta & Chat GDP... Bibbity Bobbity Boo
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Episode 57: Serving Up a Fresh Perspective in 2023
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<<LIVE>>Texas Tea with Justin Marshall
Episode 56: New Year New Products
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Episode 55: Is the Sky Falling on Powder Coating
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Live Chat with Ashton & Aaron
Episode 54: How to Combat Faraday Rage
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Live Sema Interview with Phil Streiter
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