Although some of us are busier like never before…do you still get those calls from customers not really knowing what powder coating is just knowing that they need it? Do you find it hard to promote your business when no one seems to know what you do? You're not alone. ----more----Today the rubber meets the road when our guest Kevin Coursin, the executive director of the Powder Coating Institute joins us. We’ll cut some in-roads as to why the industry seems to suffer from a lack of good PR & what can be done about it. We’ll go off the beaten path to discuss how the organization has had difficulty with consumer awareness & how fostering education & supporting innovation will help us all rise. Get ready to level up your powder coater game!
Featured Guest Links
https://www.powdercoating.org/
https://conference.powdercoating.org/
https://www.rosskote.com/e/episode-8-industry-insider-custom-coater-market-trends/
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Coater News 1.34
Episode 39: 5 Trends Custom Coaters Say Are Happening Right Now!
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Trailer: Episode 39
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Trailer: Episode 38
Episode 38: Crossover! Pigments, Tech & Side Hustles
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Episode 37: Anniversary Special: How I built my powder coating shop
Trailer: Episode 37
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Episode 36: What Dangers Lurk In Your Shop?
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Trailer: Episode 36
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Episode 35: Trends That Will Change The Way Coaters Do Biz
Trailer: Episode 35
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