Ep 013 - Understanding High Risk Business Management with Van Carlson | Market Reconnection

2023-04-17

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About Van Carlson As Founder & CEO of SRA 831(b), Van is an innovator, developing products for a variety of industries that can take advantage of adding additional revenues while mitigating risk at the same time. By delivering institutional-type ideas to small-and mid-sized business owners, SRA positions its clients at the forefront of their industry, allowing them to weather any storm. Van Carlson has an extensive background in Risk Management with more than 24 years in the industry. Prior to founding SRA, Van ran his own ...

About Van Carlson

As Founder & CEO of SRA 831(b), Van is an innovator, developing products for a variety of industries that can take advantage of adding additional revenues while mitigating risk at the same time. By delivering institutional-type ideas to small-and mid-sized business owners, SRA positions its clients at the forefront of their industry, allowing them to weather any storm.

Van Carlson has an extensive background in Risk Management with more than 24 years in the industry. Prior to founding SRA, Van ran his own property and casualty firm for 15 years. With many commercial business owners as his clients, he saw the Great Recession of 2008 hit hard, and just like them, he was also affected by the sharp downturn in our economy. During this time, he realized there must be a better way to manage risk overall. From that desire to improve business operations for both himself and his clients, along with his extensive background in insurance, risk management,

and finance, SRA was formed.

Since its start in 2008, several changes in US Government regulations have allowed the business to thrive – substantiating what Van already believed in: businesses needed a better solution to mitigate risk and create a war chest for the future. In 2013, increases in domiciles allowed the company’s success to skyrocket – with double-digit growth year over year.

Key Market Lessons

small to medium size businesses should utilize 831b to help mitigate risks that traditional companies do not cover
it takes ages to construct a brand but seconds to tarnish it
business do not have the incentive to save money but rather to spend it
fees should never break a deal
business owners should rely on themselves as long as possible
every small to medium size business should consider additional risk management beyond what traditional insurance companies offer