Episode 435 - How Brokers Manage Agents in a Slow Market

In this episode of The Brian Icenhower Podcast, Brian breaks down how brokers manage agents in a slow market — the emotional, financial, and leadership challenges that surface when business slows down.

Learn how to recognize when your agents are slipping into “lateral move” mode, how to stop reactionary decisions before they spread, and how to lead your team with focus, empathy, and consistency through seasonal downturns.

Brian shares why October marks the start of recruiting season, how to prevent negativity from spreading in your office, and how emotionally intelligent leadership helps you retain agents, rebuild focus, and prepare for the next wave of growth.

You’ll Learn:

• How to identify emotional burnout in your agents

• Why lateral moves happen — and how to prevent them

• What top brokers do differently during slow markets

• How to have tough but transformational conversations

• How focus and accountability sustain long-term success

📈 Don’t just survive the slowdown — lead through it.
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