73: Task Relevant Maturity with Andrew Miller

2022-01-03

Andrew Miller is the co-founder and VP of strategy at Workshop Digital, a search engine marketing agency that helps sales teams generate and convert sales qualified leads. We talk about the cost of customer acquisition, task-relevant maturity, and understanding the ROI of your marketing efforts. Time Stamps [00:31] Andrew’s entrepreneurial journey [02:16] Andrew’s experience with management blueprints [06:01] What is Task Relevant Maturity? [10:00] How CEOs can prioritize their marketing acti...

Time Stamps

[00:31] Andrew’s entrepreneurial journey

[02:16] Andrew’s experience with management blueprints

[06:01] What is Task Relevant Maturity?

[10:00] How CEOs can prioritize their marketing activities

[14:52] Why your brand doesn’t have to be everywhere to win in marketing

[18:06] Understanding the ROI of your marketing efforts

[21:30] Lead generation and the cost of customer acquisition

[25:49] How small businesses can get the most out of their marketing efforts

[29:22] Sales Qualified Leads versus Marketing Qualified Leads

[33:33] Parting thoughts

Links and Resources