EP33 - Lessons from a Digital Course Launch with Sarah from Online Social Butterfly

This year I’ve been upskilling in terms of how to do a great launch. I wanted to share with you some of the things I’ve tried, what worked and didn’t work and how I keep moving forward to add success.

Creating an online course is like creating another business, it’s exhausting. It’s not only important to have a plan, but also just as important to make sure you have some support before and during your launch as it really can take over your life, taking you away from other activities.

I share my recommendations for all things to consider from building momentum, making the time to respond to your audience, social media, bonuses, discounts, bumps, upsells and down sells. There’s more involved than you may think. From cart open countdowns, different time zones, email marketing, the list goes on.

I also share where I’d like to be when I launch next year and 2024.  

Showing-up before and during your launch is imperative, people need to hear what you’ve got to offer and how it’s going to help them. Try out different types of content and see what lands with your audience.

Remember, every time we launch, we learn and grow. I’d love to hear how you get on if you’ve had a launch and your key takeaways and learnings for next time.  

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