Restaurants Need Help - We’ll Start with Branding

It's a huge problem for the restaurant industry...no help. No chefs, cooks, servers, dishwashers...no help. The reasons are many but chief among them is the "brand" associated with food service. In Europe food service workers are admired...in the U.S. they are often looked down upon. The restaurant industry needs to build a better brand.  Some thoughts...

Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.