62: DIY Publicity Tips to Get Your Music School in the News

On this episode John Kozicki (Michigan Rock School and RockSchoolProprietor.com) and Mandy York (Music Time of Milford) teach music school owners how to get free publicity. Newspapers, magazines, online outlets, and even TV news are regularly LOOKING for stories to cover. Knowing how to craft newsworthy stories, write effective press releases, build relationships with journalists, and use photos can increase your chances of coverage.

We also explain why publicity can be more valuable than paid ads for long-term credibility and visibility. And the best part is that it doesn't cost you a cent!

 

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Episode Transcript: