There are few situations in which self-exaltation and self-aggrandizing are considered acceptable. Indeed, it is almost always seen as being in bad form. You know the type. The person who talks a little too much about himself, who always manages to turn the conversation back to his own accomplishments, who wants to make sure you know how important he is. Such people quickly prove themselves insufferable.
And even if others play nice to keep face or because the self-important have social or business power, deep down, people do not enjoy being witness to this sort of arrogance.
More to the point, Jesus does not care for self-importance. He, who of all people has the greatest claim to honor and glory, did not conduct Himself in that way during His ministry. Instead, He chose the way of humility, simplicity, and service, even unto death for us sinners.
Find out more in this sermon from St. John's Lutheran Church of Oakes, ND!